The Science of Storytelling
What studies show and what businesses need to know about the power of story By Rob Grundel, Shawn Callahan, Mark Schenk and Mike Adams Posted by Rob Grundel 24 March 2022 Anecdote Shawn Callahan tells of how, when he started Anecdote 18 years ago, there was great resistance among business folk to using the word ‘story’. The term was associated with fantasy and untruth, and… Read More »The Science of Storytelling